WHO WE ARE
At a glance
MU Group, formerly known as Market Union Co., Ltd., was founded at the end of 2003. Currently, MU Group consists of over 70 business divisions and subsidiaries engaged in export trade and cross-border e-commerce. It comprises Ningbo Headquarter, Yiwu Operation Headquarter (dual headquarters), and 6 major operation centers in Shanghai, Hangzhou, Shenzhen, Chengdu, Guangzhou, and Shantou. Our regional strategy is to become the No.1 in the region. MU Group has 11 domestic branch offices in Ningbo (Jiangbei District, Southern Business District), Cixi, Qingdao, Nanjing, Xiamen, Quanzhou, Jinjiang, Zhongshan, Dongguan and Wuhan. Additionally, we have 5 factories in Ningbo, Yiwu, Vietnam and Cambodia. Furthermore, the group has purchasing and sales branch offices in Hanoi, Ho Chi Minh City, Jakarta, Manila, Istanbul, Mumbai, Paris, London, Moscow, Mexico City, Panama, and other areas. We refer to this as our “buying and selling dual-line business”. MU Group aims to become China’s first all-category supply chain management enterprise going global, providing global customers with Chinese products and services of extreme cost performance!
At present, MU Group has developed into one of the group companies with the largest self-operated export scale and the largest number of employees in Zhejiang Province. It is expected that the total export volume will reach 3 billion US dollars by 2025, with an estimated colleagues of 6,000 by the end of the year. The total office and storage areas will exceed 300,000 square meters. Helping Western customers with purchasing management and design in Asia has always been the group’s main business. Our customers include leading global retailers, world-renowned brand customers, and Fortune Global 500 companies. We also provide fragmented and flexible procurement services for some overseas small and medium-sized retailers, brands and importers, overseas e-commerce companies, social media KOLs, and live streamers on Tik Tok. For the past 20 years, the group has maintained good cooperative relationships with 10,000+ overseas customers from over 200 countries and regions worldwide, providing them with a range of value-added services of extreme cost performance, including digital transformation, market research, data analysis, product development and design, procurement services and management, packaging design, product testing and quality control, international logistics coordination, procurement agency financing, and after-sales support.
What we do
Market research
Begins with thorough market research to understand consumer demands and market trends.
Market research
Data analysis
Utilizes data analysis to interpret research findings, shaping informed strategies.
Data analysis
Product development & design
Develops and designs products aligned with market needs identified in the earlier stages.
Product development & design
Procurement services & management
Manages procurement efficiently, sourcing the right materials and suppliers.
Procurement services & management
Packaging design
Designs packaging that is both functional and appealing, enhancing product value.
Packaging design
Product testing & quality control (QC)
Ensures product quality and compliance through rigorous testing and QC.
Product testing & quality control (QC)
International logistics coordination
Manages logistics, coordinating the transportation of products globally.
International logistics coordination
Procurement agency financing
Offers financing solutions, supporting the procurement process financially.
Procurement agency financing
After-sales support
Concludes the cycle with robust after-sales support, ensuring customer satisfaction and continuous improvement based on feedback.