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What we do

For the past 20 years, the group has maintained good cooperative relationships with 10,000+ overseas customers from over 200 countries and regions worldwide, providing them with a range of value-added services of extreme cost performance, including digital transformation, market research, data analysis, product development and design, procurement services and management, packaging design, product testing and quality control, international logistics coordination, procurement agency financing, and after-sales support. MU Group aims to become the first Chinese full-category supply chain management company to go global, providing global customers with Chinese products and services of extreme cost performance!

Helping Western customers with purchasing management and design in Asia has always been the group’s main business. Our customers include leading global retailers, world-renowned brand customers, and Fortune Global 500 companies. We also provide fragmented and flexible procurement services for some overseas small and medium sized retailers, brands and importers, overseas e-commerce companies, social media KOLs, and live streamers on Tik Tok.

Our products

Kitchenware

Storage

Toys & hobbies

Lights

Garden

Outdoor

Stationery

Festival & party supplies

Market research

Begins with thorough market research to understand consumer
demands and market trends.

Data analysis

Utilizes data analysis to interpret research findings, shaping informed strategies.

Product development & design

Develops and designs products aligned with market needs identified in the earlier stages.

Procurement services & management

Manages procurement efficiently, sourcing the right materials and suppliers.

Packaging design

Designs packaging that is both functional and appealing, enhancing product value.

Product testing & quality control

Ensures product quality and compliance through rigorous testing and QC.

International logistics coordination

Manages logistics, coordinating the transportation of products globally.

Procurement agency financing

Offers financing solutions, supporting the procurement process financially.

After-sales support

Concludes the cycle with robust after-sales support, ensuring customer satisfaction and continuous improvement based on feedback.

Market research
Begins with thorough market research to understand consumer demands and market trends.
Data analysis
Utilizes data analysis to interpret research findings, shaping informed strategies.
Product development & design
Develops and designs products aligned with market needs identified in the earlier stages.
Procurement services & management
Manages procurement efficiently, sourcing the right materials and suppliers.
Packaging design
Designs packaging that is both functional and appealing, enhancing product value.
Product testing & quality control
Ensures product quality and compliance through rigorous testing and QC.
International logistics coordination
Manages logistics, coordinating the transportation of products globally.
Procurement agency financing
Offers financing solutions, supporting the procurement process financially.
After-sales support
Concludes the cycle with robust after-sales support, ensuring customer satisfaction and continuous improvement based on feedback.

Our exhibitions