On April 27, 2023, Made in China (referred to as “MIC International Station”), a subsidiary of Focus Technology Co., Ltd., signed a strategic cooperation agreement with MU Group. Based on the digital marketing promotion capability of MIC International Station and MU Group’s rich experience in foreign trade exports, the two parties will jointly innovate cross-border e-commerce models, enhance the promotion of physical trade by cross-border platforms, bring more business opportunities to Chinese export enterprises, and promote the high-quality development of the foreign trade industry together.
Under the witness of Made in China’s President Paul Li and MU Group’s President Tom Tang, the signing ceremony was conducted by Fisher Yu, General Manager of MIC International Station Sales Department, and Jeff Luo, Vice President of the Group, on behalf of both parties. Jack Zhang, General Manager of Ningbo New Focus Company, Vicky Ge, Manager of MIC International Station Platform Operation Department, and Group leader Amenda Weng, Amanda Chen attended the signing ceremony.
MU Group’s predecessor, MARKET UNION CO., LTD., was founded in the end of 2003. The Group has more than 50 business divisions and companies engaged in export trade. It launches operation centers in Ningbo, Yiwu, and Shanghai, and branches in Guangzhou, Shantou, Shenzhen, Qingdao, Hangzhou, and some overseas countries. The Group serves customers including leading retailers, world-renowned brand customers, and Fortune 500 enterprise customers globally. It also includes some overseas small and medium-sized retailers, brand owners, importers, and overseas e-commerce companies, social media, and e-commerce sellers on TikTok. Over the past 19 years, the Group has maintained good cooperative relationships with more than 10,000 overseas customers from over 200 countries and regions worldwide.
Focus Technology is one of the first national pilot units in information technology and a national demonstration enterprise for the deep integration of industry and information technology. Its subsidiary, MIC International Station, was founded in 1998 and is committed to exploring global business opportunities for Chinese suppliers and overseas buyers. In this cooperation, MIC International Station will provide a series of customized foreign trade promotion solutions for MU Group, including data-driven precision marketing promotion, AI marketing empowerment, online transactions, foreign trade talent training, and other full-chain foreign trade services, to help MU Group’s international layout and provide end-to-end guarantees for MU Group to expand international markets and obtain more trade opportunities.
MIC International Station is a bridge for Chinese foreign trade enterprises to enter the international market and an important network channel for overseas buyers to purchase Chinese products. Paul Li stated that the deep cooperation reached with MU Group this time is a good opportunity for the platform to empower the high-quality development of the real economy. Next, the two sides will resonate and deepen cooperation, jointly building a “digital-real integration” foreign trade export model. The cooperation will leverage MU Group’s industry experience to explore the pain points and difficulties of foreign trade enterprises, and use the platform technology advantages and resource integration advantages of MIC International Station to provide creative solutions for foreign trade enterprises to go global, jointly promote the digital transformation and upgrading of China’s foreign trade, help Chinese quality products go global, and add momentum to the stability and quality improvement of China’s foreign trade.
President Tom Tang of MU Group stated that the group has had close cooperation with MIC since 2008 and has achieved fruitful results, with a cumulative transaction volume of over 300 million US dollars and a cumulative transaction volume of 200 million US dollars for a single introduced customer over the past 15 years. Based on mutual trust between the two sides for more than a decade, this time the group continues to choose MIC International Station as its strategic partner for future development, believing that it can complete the 10 million RMB contract landing ahead of schedule and achieve a three-year cooperation amount of 100 million RMB. It is believed that with the landing and implementation of the cooperation agreement between the two sides, it will be beneficial for the group to further obtain high-quality traffic resources through MIC’s digitalized online platform, accurately develop overseas e-commerce customers, and expand the cross-border B2B market. The group hopes to become the largest cross-border B2B procurement company and overseas e-commerce supply chain management company in Asia after three years.
After the signing ceremony, representatives from MIC International Station also visited the group’s headquarters and conducted in-depth discussions on the company’s overseas promotion strategy and the operation of MIC International Station’s platform.