Online Division of General Union Co., Ltd. was established in 2023.


Currently, the Online Division has 15 employees working in both cross-border e-commerce and traditional trade. The export scale for 2022 is around 15 million US dollars, and it is expected to increase to 20 million US dollars in 2023. The Online Division relies on its experience in traditional B2B export trade and began exploring cross-border B2C e-commerce in September 2020. Currently, its main markets and platforms are Amazon and Shopify in the United States, with indoor storage and small furniture as its main categories. The Online Division is building a professional team in areas such as e-commerce design, product selection and supply chain management, striving to achieve top-notch standards in all dimensions and laying a solid foundation for establishing its own brand.


We are committed to nurturing our own e-commerce brand by leveraging the strengths and advantages of both B2B and B2C sectors. We will enhance cooperation and optimization of our supply chain to create unique value for our customers and generate high-quality returns for our organization.