Strategic partnership with Dun & Bradstreet

On December 7th, MU Group and Dun & Bradstreet jointly held the Cooperation Kick-off Meeting and the First Product Function Training Activity. Kevin Kang, Vice President of Dun & Bradstreet China, along with Business Manager Harry Yin, Customer Manager Mory Wang, Customer Success Manager Hill Yan and Tracy Shi attended the event, with MU Group’s President Tom Tang participating. Leaders and business representatives from both sides gathered to discuss cooperation opportunities and promote the intelligent upgrading of business decision-making.

Kevin Kang, Vice President of Dun & Bradstreet China, expressed his hope to leverage the cooperation case with MU Group, replicate it to more comprehensive trading companies in the Yangtze River Delta region, such as Ningbo and Wenzhou, to control transaction risks, enhance trade mutual trust, and promote Dun & Bradstreet’s products and services to maximize the empowerment of sustainable growth of trade enterprises. In today’s Chinese foreign trade enterprises, the shift from price competition to value competition has taken place. Dun & Bradstreet will rely on its global information products and tools, standing at the high ground of value, to serve global buyers and sellers, and excel in global supply chain management.

MU Group’s President Tom Tang is optimistic about the collaboration and expressed his expectations. He stated that Dun & Bradstreet is a globally leading data analytics and decision empowerment institution and he has been contemplating collaboration possibilities for 20 years. Today’s event is a good start, and he believes that both sides can engage in practical and effective exchanges in areas such as customer credit investigation, overseas market research, and product line research. He also hopes that Dun & Bradstreet can organize specialized training for business divisions and subsidiaries in different regions, such as Yiwu Operation Center and Shanghai Operation Center, to better empower business development.

Subsequently, amidst enthusiastic applause, leaders from both sides jointly cut the ribbon for the cooperation kick-off meeting, marking the official beginning of the collaboration between MU Group and Dun & Bradstreet.

At the scene of the first product function training activity, Dun & Bradstreet’s Customer Success Manager provided in-depth explanations on the basic functions of D&B Hoovers, as well as how to retrieve reports, monitor alerts, and assess value through D&B Finance Analytics. The aim of this training was to enhance the overall efficiency of customer risk control and marketing effectiveness, accelerating sales conversion.

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

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